Media Kit Display - ACP Magazines

OK! Magazine

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 63 15.8% 49.3
Women 337 84.2% 50.7

Women

	000's	Magazine	Population %
Age
14-17	58	17.3%	6.1
18-24	88	26.2%	11.5
25-34	87	25.8%	17.0
35-49	73	21.6%	25.9
50+	31	9.1%	39.5
Socio-Economic
AB	60	17.8%	17.8
C	81	24.0%	20.6
D	83	24.7%	19.4
E	64	18.9%	19.7
FG	49	14.6%	22.5
Work Status
Full-Time	110	32.70%	27.0
Part-Time	110	32.5%	26.1
Not Employed	117	34.8%	46.8

Women Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	45	13.20%	12.4
White Collar Workers	44	13.1%	9.8
Skilled Workers	5	1.4%	0.8
Semi/Unskilled	16	4.9%	3.8
Personal Income
Under $20,000	10	2.90%	1.2
$20,000-$29,999	10	3.0%	2.4
$30,000-$39,999	22	6.50%	4.5
$40,000-$49,999	17	5.1%	4.8
$50,000-$59,999	16	4.9%	4.0
$60,000 +	35	10.4%	10.4